In case you don’t know…
You can pronounce it ‘yew’ or ‘yeow’, as long as the emphasis is on the ‘ye’ and you stretch it out.
Essentially it’s used as a term of encouragment or celebration (like at a gig) or a greeting (“yeo”-me, “yeo”-you reply….not to be confused with ‘yo’). It’s a generally sunshiney thing to say.
Spread the word, and the word is ‘yeo’!
